Hooray, summer is here! Generally, life at the office feels less crowded and runs at a slower pace. Isn’t that the perfect time to get productive and handle those projects you usually postpone? We’ve listed 4 email marketing projects that you can tackle during the summer months and will give Read more…
So, you have a beautiful website with amazing products, compelling texts and attractive visuals. And you know people are browsing your pages, looking at your products, even putting them in their shopping cart. But then… nothing. Frustrating, isn’t it? Research has shown that cart abandonment is a common problem for Read more…
The main focus of many companies is growing their email list. While it is important to consistently add new subscribers to your list, it’s only half of the equation. The other half consists of maintaining and cleaning your email list. Having a huge list full of uninterested, disengaged or irrelevant Read more…
Spring is in the air! And soon it’s time to celebrate Easter. A great holiday to spend with your family, enjoy the classic Easter brunches, let the kids hunt for Easter eggs in the garden, and exchange gifts. At the same time, Easter has a lot to offer for email Read more…
Nomad is an online store from California focusing on adventurous souls. Their business revolves mainly around minimalism, functionality, and durability. Their high-quality and reliable products range from leather phone cases and watch straps to lenses and wireless chargers. Basically they have cool and practical products that caught our eye immediately. Read more…
Did you know people usually evaluate brands based on emotions instead of information? Especially positive emotions have a far greater influence on consumer loyalty. And what is a more powerful positive emotion than humor. We enjoy things that make us laugh or smile because it makes us feel good. Besides, humor Read more…
What is one of the worst things that can happen to your emails? Right, that they end up in the spam folder. You put so much work in crafting a beautiful email full of relevant content and eye catching images. But somehow you barely get any opens or clicks. And Read more…
The metrics of your email marketing provide a lot of useful information about the performance of your emails. Sadly, they don’t tell you everything. When you notice a change in the results, you can’t always tell why they changed! Luckily customer feedback can give you an explanation to all your Read more…
The Super Bowl is by far the biggest football event in America. This year, on the 3rd of february, families and friends huddle together in front of the TV to watch the game of all games. What has this to do with email marketing, you ask? Well, because this event Read more…
Last year we subscribed to the emails of Helix Sleep, an online store that sells personalized mattresses. After a few months we have gathered enough emails to dive into the details of their email marketing program and learn how they use emails to grow their business. Helix Sleep’s email types Read more…