Again and again you keep hearing that ’email is dead’. But still, even with the competition of the newest and fanciest marketing strategies, tactics and channels, the ‘grandpa’ of online marketing keeps on kicking ass.
Why is that? Well, let’s have a look at these evergreen reasons why email marketing will still be around in 2019.
1. With email you can communicate time and again with your (potential) customers and fans without heavy, recurring advertising costs.
A mailing list is yours and yours alone. All contacts on that list indicated that they want you to keep them informed. So long as your emails are valuable and interesting, you will be able to contact them again and again… without heavy costs. So if you haven’t already, it’s time to start building your email list.
2. Emails enter the inbox of your reader and stay there until they get noticed.
In contrast to social media, you are not a temporary spot on the timeline of
your followers.
Yes, you are competing with tons of other marketing emails but that’s why it is so important to get informed about what email marketing actually is and how you can stand out from the crowd.
3. Better personalization = more interaction.
You can easily personalize emails based on the customer data, interests and prior behaviour of your subscribers. This is how you ensure that your message is as relevant as possible. And when your emails are relevant, they will be opened more often and generate more clicks.
4. You can see exactly how much revenue your emails are bringing in.
Email marketing is measurable. Each time you send an email, you know exactly who opened your emails, who clicked and – if you track all the way – who made a purchase. This way, you can calculate how much you’ve gained from an email campaign.
Did you know that ecommerce businesses who run email marketing programs attribute up to 30% of their total revenue to email?
5. Learn what works (and what doesn’t) with your target audience.
With a mailing list, you have an ideal test audience in your hands. By doing continuous A/B testing, you can discover which messages resonate best with your audience and roll it out to your other communication channels.
6. Email marketing is cost-efficient and cost-effective.
You can reach a whole bunch of people in one go without any major costs. In addition, research has shown that the return on investment of email marketing is 38:1. This makes email marketing the most profitable of all online communication channels.
Even better: by setting up automated email sequences, you can continuously nurture your relationship with prospects and customers.
Conclusion
Email marketing is a perfect communication channel to reach (potential) customers and fans, build towards more profound and long-term customer relationships, collect customer data and generate more conversions.
So no, email is not dead and won’t die in the near future.
